
The "Home Building Hub" podcast delved into this topic, shedding light on various technological advancements aiding homebuyers in their journey. Hosted by industry experts Colin Bischof and Darren Brennan, the episode provided insights into the evolving role of technology in the home buying process.
One of the key technologies discussed was Matterport, a platform offering immersive 3D virtual tours of properties. Unlike traditional display homes, Matterport tours provide a realistic view of homes, allowing buyers to explore every nook and cranny remotely. This technology not only enhances transparency but also facilitates informed decision-making by giving buyers a genuine feel of the property.
Virtual reality emerged as another game-changer in the home buying realm. Builders like Situ Systems are leveraging VR to offer interactive experiences, allowing buyers to virtually walk through homes and customise design elements. While VR adoption is still in its nascent stage, its potential to revolutionise the home buying process is undeniable.
Big plans, a tool projecting life-size floor plans onto a floor, and Geosite 3D, a software visualising homes on their respective lots, were highlighted as valuable resources for buyers to assess space and site specifics. These tools empower buyers to better understand the layout and external appearance of their future homes, contributing to more informed decision-making.
Moreover, YouTube walkthroughs and Instagram pages documenting the construction process provide buyers with authentic insights into the building journey. By showcasing homes at various stages of development, these platforms offer a behind-the-scenes glimpse, helping buyers visualise the end product.
BrickWorks' iVisualise tool was also discussed as a means to customise facade designs and experiment with colour schemes. While limited to selected builders and products, this tool empowers buyers to personalise their homes' exteriors, aligning with their preferences and aesthetics.
The discussion culminated in a reflection on the future of display homes. While some argue their relevance is waning due to technological advancements, others emphasise their enduring importance, particularly for certain buyer demographics. Display homes continue to serve as lead generation tools, inspiring buyers and providing tangible experiences that technology alone cannot replicate.
In conclusion, technology is revolutionising the home buying experience, offering buyers unprecedented tools to explore, customise, and visualise their future homes. As these technologies evolve and become more accessible, they are poised to redefine the way homes are bought and sold, ushering in a new era of convenience and empowerment for buyers.