In a recent YouTube interview, Nick Marino, Head of Sales and Acquisitions for Swoopland, shared his initial reservations about the platform, having relied traditionally on industry giants like realestate.com.au and Domain. However, Marino’s perspective quickly shifted after witnessing OpenLot’s effectiveness first-hand. “I’ve got to say I’m very impressed on how effective they are in terms of quality and volume,” he stated. “It has allowed us to project our developments to a broader audience.”
Marino highlighted OpenLot’s ability to generate high-quality leads at an impressive speed. Within just 48 hours of engagement, Swoopland began receiving leads, which soon translated into appointments and sales. Remarkably, the company achieved its first sale through OpenLot within just two months—a turnaround Marino described as “exceptional.” He noted that in some months, the platform outperformed traditional advertising channels in generating leads, proving its value not just as a competitor but as a superior alternative for large land developers.
Marino urged other developers to embrace OpenLot, emphasising its potential to elevate marketing outcomes. “If you’re a large land developer, you really need to get in contact with OpenLot—you certainly won’t be disappointed,” he said. His endorsement reflects a growing shift among developers towards digital platforms that offer tailored solutions and deliver measurable results. OpenLot’s ability to rival long-established industry players marks it as a game-changer in the competitive property market.
