In a recent episode of the Property Now podcast, Ryan Smits, Sales Director at OpenLot, shared valuable insights into how the platform is not only changing the way consumers buy homes but also how it is becoming an essential tool for developers, builders, and industry professionals. With over 13 years in the property industry, including previous roles at realestate.com.au, Smits has been instrumental in expanding OpenLot’s reach and enhancing its B2B value since joining in 2021.
Smits highlighted OpenLot’s unique data-driven approach to property listings, which sets it apart from traditional platforms. By aggregating publicly available council submissions and proprietary research, OpenLot creates comprehensive, early-access listings that improve visibility for both consumers and businesses.
For developers and builders, this means unparalleled access to buyer insights and market trends. The platform collects detailed buyer profile data, including purchase timeframes and design preferences, giving businesses valuable intelligence to fine-tune their marketing strategies and product offerings.
“Our data doesn’t just help buyers,” Smits explained. “It provides developers with a clear understanding of lead quality, helping them focus on the most promising prospects and better align their stock with market demand.”
One of OpenLot’s major recent innovations is the beta testing program that allows builders to upload house-and-land packages directly to the platform. This feature streamlines the process of getting product in front of motivated buyers, expanding reach across key growth regions.
This self-service capability is designed to reduce friction for builders and developers, giving them more control over their listings and helping them respond quickly to changes in inventory or buyer demand.
OpenLot’s commitment to industry education further enhances its B2B value. The company regularly publishes detailed reports on buyer trends, regional demand, and emerging market opportunities. These insights help businesses stay ahead of shifts in consumer preferences and economic conditions.
By sharing actionable data and hosting resources for both businesses and consumers, OpenLot fosters a more transparent and informed property market.
Looking ahead, OpenLot is increasing public engagement through initiatives like the upcoming television series New Neighbourhoods, scheduled to air in spring. While aimed at consumers, this series also offers developers and builders valuable exposure, showcasing their projects to a wide audience and promoting suburban growth corridors.
Smits noted, “It’s about giving both buyers and developers visibility into the exciting opportunities available in emerging communities.”
With over 130,000 unique users visiting OpenLot each month, including many serious buyers with financing already in place, the platform delivers a consistent pipeline of high-quality leads for its business partners.
By combining technology, market intelligence, and direct engagement tools, OpenLot has become more than just a listing site. It is a strategic partner helping developers, builders, and property professionals grow their businesses and connect with motivated buyers more efficiently.
Watch the full podcast episode above to learn more about how OpenLot is transforming property marketing and sales.
