OpenLot.com.au’s Beyond the Lot event brought together leading developers, builders, and marketers for an in-depth exploration of the evolving greenfields property landscape in New South Wales. Designed for industry professionals, the session delivered a powerful mix of data, insights, and practical strategies to help attendees stay ahead in a changing and competitive market.
Supported by MSI (Micro-Star International), the event unpacked key trends shaping buyer behaviour and offered a forward-looking perspective on where the industry is heading in 2025 and beyond. From sales performance to digital engagement, the focus was on empowering professionals to make more informed, data-led decisions that drive real growth.
The afternoon began with OpenLot’s Market Insights presented by Sales Director Ryan Smits, who shared analysis on enquiry behaviour, buyer sentiment, and emerging sales patterns. This was followed by an RPM Market Update from Michael Staedler, General Manager at RPM, providing a detailed overview of current market trends and regional growth opportunities. The event concluded with a dynamic panel discussion featuring Stephanie Mackenzie (Stockland – Head of Sales) and Alex Pettigrew (Rawson Homes – Chief Executive Officer), who joined Ryan and Michael to discuss innovation, collaboration, and the evolving role of data in shaping the future of property marketing.
From project launches to marketing best practice, Beyond the Lot once again showcased OpenLot’s commitment to driving progress in the greenfields sector through shared knowledge and strategic insight. Attendees left with practical takeaways, valuable connections, and a clearer understanding of how to stay ahead in 2025’s fast-evolving property market.
🎥 Catch the Highlights
Watch all the key moments and industry insights from the Beyond the Lot B2B Breakfast on YouTube:
📸 Event Photo Gallery
Expert panel in conversation: Industry leaders exchanged views on innovation, strategy, and growth opportunities
Laughter and lively discussions: Guests enjoyed engaging conversations over breakfast, setting a positive tone for the day.
