Koham Property Group managed a substantial number of annual sales and recognised a need for a more cost-effective approach to marketing private land developments. They emphasised the importance of implementing an OpenLot subscription when they launched a project, as it provided genuine, well-qualified leads of individuals interested in buying land or related products. The sales team found these leads highly valuable, as they often resulted in successful transactions.
OpenLot's distinct advantage lies in its cost-effectiveness and high-value proposition. In contrast to competitors who had inundated developers with numerous leads of varying quality, OpenLot had focused on delivering a smaller number of high-quality leads that were more likely to convert. The conversion rate had been notably impressive, with approximately one in every eight to ten leads resulting in a successful deal when properly followed up.
The testimonial had underscored the importance of considering OpenLot as an essential component of a developer's marketing strategy. It had been hailed as the most cost-effective and high-value lead generation platform in the industry, offering a superior alternative to pricier competitors. The speaker had strongly recommended OpenLot as a must-have tool for developers seeking to optimise their marketing efforts and achieve better results in land sales.
