The New OpenLot is Live - Faster, Smarter, Better
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Earlier this year, our team sat down with clients, consumers, and employees with one clear goal — build the best platform to serve consumers and advertisers in the new builds industry.
Today, that vision is live.
Buyer behaviour changes, Openlot adapts
Finding land and building a home is undeniably a complicated process. Since 2019, OpenLot has been helping Australians navigate that journey connecting buyers with vacant land, house & land packages, home designs, townhomes, and housing estates across the country.
But the market has changed. Buyer behaviour has changed meaning that the platform had to adapt and serve today’s consumer requirements.
Founder Qi Chen explains:
"Since our initial launch in 2019, the site has evolved and grown a lot, catering to a more varied audience of advertisers, developers, and builders across all states. This rebuild is the first stepping stone in adapting OpenLot to new requirements and the emerging needs of the market."
On the left: Old OpenLot website. On the right: Newly-launched OpenLot website.
What’s New
A Truly Mobile First Experience
In 2026, two thirds of people navigate the web on their phone. So everything we designed, every filter, every search result, every listing page was built for mobile first.
From the moment a buyer starts searching, to browsing available land lots within an estate, to sending an enquiry, every single step was designed to work at the convenience of a thumb on a phone screen. Discovery to conversion, entirely on mobile, without friction.
Smarter Search, Down to the Detail
We've significantly expanded our search filters. Buyers can now filter by land frontage size, depth, sales status, and land registration giving them the precision they need to find exactly the right block.
We also reworked how home designs are presented with facades and floorplans front and centre, and the ability to filter by whether an offer is available. Speaking of offers, we've brought them all together in one place. A dedicated offers directory where buyers can browse every promotion and incentive currently available in the market, as supplied directly by advertisers.
A More Powerful Map Search
Location is everything in property. Our reworked map search now shows buyers what's nearby: groceries, cafes, restaurants, parks, hospitals, public transport, and more. Buyers can see the full picture of a location before they ever visit, which means the enquiries advertisers receive are from buyers who already know they want to be there.
Interactive Experiences, Video, 3D, and More
We know that buyers engage deeply with interactive content. Static images are no longer enough.
The new OpenLot places a high priority on interactive elements; from 3D display villages and 3D display suites to engaging video content available throughout the platform. Where possible, video is prioritised over images because the data tells us it drives significantly more engagement and time on page. The more a buyer immerses themselves in the search experience, the more likely they are to enquire.
Built to Generate Leads and Build Your Brand
Advertisers come to OpenLot to tap into a highly qualified audience of buyers who are actively looking to purchase. The platform is built to extract as many quality leads as possible, but we also recognise that many advertisers have brand exposure goals alongside lead generation.
That's why we've launched new listing tiers, including our Immersive and Growth tiers, designed to increase leads delivery whilst accommodating for higher brand visibility across the platform. When combined with OpenLot's lead generation engine, these tiers significantly increase both brand recognition and lead volume for the advertisers using them.
A Word From Our Head of Product
"We rebuilt this platform with a vision to create the best product for advertisers and consumers alike. New functions, new features, more engaging ways to find house and land packages, estates, builder information, and offers in the market with a much stronger focus on video and a mobile-first experience. This is the platform OpenLot needed to be and it’s just the beginning of what’s to come."
- Salvatore Britti, Head of Product
