OpenLot Product Update - October 2026
Add as a preferred source on GoogleNot every interested buyer submits an enquiry immediately.
Some return to the same listing several times. Others explore similar estates, secure finance approval or move closer to their preferred purchasing timeframe. These actions can indicate genuine buyer intent but without the right insights, they can be difficult for sales teams to identify.
In our October Product Update, Salvatore Britti, Head of Product at OpenLot, introduces Opportunities, a new feature designed to help you reconnect with active buyers, understand their intent and turn existing buyer activity into potential sales.
What’s New
Opportunities
Reconnect with active buyers. Turn insights into leads.
Discover a new lead source alongside your enquiries. Opportunities identifies buyers who are actively searching on OpenLot, helping your sales team reconnect with potential buyers based on four key signals:
- Repeat Visitors: Buyers who have visited your listing more than five times in the past month without enquiring.
- Active in Market: Buyers showing interest in similar estates or suburbs where you have listings.
- Finance Ready: Buyers who now have finance pre-approval.
- Buying Soon: Buyers looking to purchase within the next three months.
Other Updates
Construction Progress
Show buyers how your community is taking shape.
Listings now feature yearly aerial imagery, allowing buyers to see how your estate has developed over time. Give buyers greater confidence with a clearer view of construction progress.
Offers in Estates
Showcase your offers. Encourage buyers to act.
Offer cards are now available for estates, making it easier to highlight promotions and incentives. New offer countdowns also create a sense of urgency, encouraging buyers to enquire before an offer ends.
What’s Special
Highlight what makes your location stand out.
The What’s Special section now automatically showcases nearby amenities, including schools, restaurants, hospitals and more, helping buyers discover the lifestyle and convenience surrounding your project.
Explore What’s New
Log in to explore these new features or speak to your Client Partner to walk through them together.
We’ll continue bringing you the latest industry news, product updates and partner success stories. 🚀
