OpenLot Product Update - July 2026

Earlier this year, we sat down with our clients, consumers and internal team with one goal: to build the best platform for consumers and advertisers in the new-build property industry.

The result is a completely new OpenLot experience faster, smarter and designed to place your brand, listings and offers in front of more qualified buyers and help convert their interest into action.

What’s New for You?

Mobile-first design

More than 65% of buyers access OpenLot on mobile devices. Your listings are now optimised to perform where your audience spends most of its time, delivering a faster and more intuitive experience across different screen sizes.

More search filters and discovery tools

New search filters and discovery tools help buyers find exactly what they are looking for more quickly.

This means more relevant, qualified traffic can reach your listings, giving potential buyers a clearer path towards submitting an enquiry.

Consolidated land, house and land, and townhouse search

Land, house and land packages, and townhouses can now be discovered through a more consolidated search experience.

Your inventory is easier to find, browse and act on, helping potential buyers explore suitable options across different stages of their property journey.

A dedicated home designs hub

Your home designs can now be showcased in one central location, complete with design options, measurements and 3D tours.

This gives buyers the information they need to explore and compare designs while encouraging them to spend more time engaging with your brand.

Builders and Offers directories

The new Builders and Offers directories give your brand, promotions and incentives greater visibility.

Video content can also be featured prominently, helping you capture attention and communicate the value of your offering more effectively.

New listing tiers

For the first time, OpenLot is introducing listing tiers.

Each tier is designed to provide different levels of brand visibility, immersive listing features and lead-generation opportunities, allowing you to select the level of exposure that best suits your objectives.

A powerful new map search

OpenLot’s new map search helps buyers understand the wider location surrounding a property.

Nearby schools, public transport, parks, grocery stores and other essential amenities are displayed in context, helping buyers make more informed decisions about where they would like to live.

What Happens Next?

Review and complete your listings

Log in to OpenLot and check that your listings contain complete and accurate information.

The more information you provide, the greater the opportunity for your listings to receive visibility and engagement across the new platform.

Connect with your Client Partner

Your Client Partner will contact you over the next two weeks to guide you through the new platform and ensure your campaigns are set up to take full advantage of its features.

Look out for more features

Additional features and tools designed to increase buyer engagement with your listings will be launched over the coming weeks.

New Partnership

OpenLot and Terralytics Join Forces to Deliver Smarter Property Insights

OpenLot has partnered with Terralytics to combine real-time buyer demand with suburb-level land-pricing intelligence.

Historical land-pricing information is now available through OpenLot, while OpenLot’s consumer-demand insights are available through Terralytics.

Together, these insights give builders and developers a clearer understanding of today’s property market, helping them make more informed decisions using buyer-demand and land-pricing data.

This Is Just the Beginning

There is much more to come, and we’ll keep you informed every step of the way.

In the meantime, your Client Partner remains your first point of contact for any support you need.

Contact us via https://industry.openlot.com.au/