Follow Up Strategy - Industry Training Module 3

By: | 09 Oct, 2023

Follow Up Strategy - Industry Training Module 3


Daniel Spencer primarily focused on the importance of effective follow-up in business interactions. He began by emphasising the significance of summarising previous conversations and discussing how things had progressed. They encouraged taking proactive steps and offered assistance to move forward. A key element that was highlighted was the "call to action," which prompted individuals to take specific actions.

Dan stressed the necessity of consistent follow-up with prospects and clients. They suggested that following up should be done regardless of whether there were obstacles, and the frequency of follow-ups should have been straightforward. They shared a personal anecdote about dealing with a CEO named Tim from Wilson Homes Tassie, who initially showed interest but then became unresponsive. He persisted with weekly follow-up calls for nine months, demonstrating the importance of tenacity in the follow-up process.

The story about Tim served as a powerful illustration of the value of persistent follow-up. Tim had acknowledged Dan's outstanding commitment to following up and had expressed appreciation for it. Dan also highlighted the importance of leaving concise and inviting messages during follow-up, making it easy for recipients to disconnect if the offer was no longer relevant. The idea was to display genuine interest without being pushy and to maintain a connection with potential clients even when they were busy.

Dan underscored the critical role of follow-up in business interactions. It emphasised the need for proactive, consistent, and persistent follow-up, as illustrated by the story of Tim from Wilson Homes Tassie. The key takeaway was to demonstrate commitment to your clients and prospects by maintaining regular communication and making it easy for them to engage or disengage as needed. Effective follow-up could lead to positive outcomes and stronger business relationships.