Beyond The Lot 2026

OpenLot’s Beyond The Lot is an exclusive industry event bringing together leaders from across the property sector for a focused morning of insight, strategy, and forward-looking discussion.

The event convenes leading builders, developers, marketers and strategists for an in-depth exploration of the forces shaping buyer behaviour and the future of greenfield marketing in 2026 and beyond. Designed to move beyond surface-level trends, the event provides clarity on how the market is evolving and what this means for sales and marketing teams on the ground.

This year, we’ll be unveiling new, industry-first data you won’t see anywhere else, alongside expert commentary and a dynamic panel discussion designed to spark ideas, share best practices, and help you stay ahead of the curve in 2026 and beyond. 

Whether you’re focused on brand visibility, lead conversion, or project launch strategy, this is your opportunity to connect with industry leaders and leave with insights you can act on immediately.

Don’t miss the chance to stay ahead of the curve in a market that’s changing faster than ever.

➔ Discover new, industry-first data you won’t see anywhere else,  backed by expert commentary.

➔ Hear from industry leaders as they showcase phenomenal insights into Australia's house and land market.

➔ Connect with industry leaders and leave with practical insights to support brand visibility, lead conversion, and launch strategy.

EVENT DETAILS

📍 PERTH
Optus Stadium

April 21st - 11:30am to 2:30pm

📍 MELBOURNE
Metropolis Events
April 23rd - 8am to 10:30am

📍 BRISBANE
Emporium Hotel South Bank

April 29th - 8am to 10:30am

📍 SYDNEY
The Marsden Brewhouse

April 30th - 11:30 am to 2:30pm

As the pace of change across sales and marketing continues to accelerate, Beyond The Lot offers a valuable opportunity to connect with peers, gain clarity and stay ahead of the curve in 2026 and beyond.