
OpenLot’s Beyond The Lot Luncheon: Insights, strategy, and innovation shaping the future of sales and marketing. Join us for an afternoon of actionable insights, industry-first data, and expert perspectives on the evolving landscape of sales and marketing in the greenfields sector.
Hosted by OpenLot.com.au, this industry luncheon brings together leading builders, developers, marketers, and strategists for an in-depth look at what’s shaping buyer behaviour and the future of property marketing.
This year, we’ll be unveiling new, industry-first data you won’t see anywhere else, alongside expert commentary and a dynamic panel discussion designed to spark ideas, share best practices, and help you stay ahead of the curve in 2026 and beyond. Urbis will be showcasing their phenomenal insights into WA's house and land market, helping you cut through the noise and understand what’s really happening on the ground.
Whether you’re focused on brand visibility, lead conversion, or project launch strategy, this is your opportunity to connect with industry leaders and leave with insights you can act on immediately.
Don’t miss the chance to stay ahead of the curve in a market that’s changing faster than ever.
➔ Discover new, industry-first data you won’t see anywhere else, backed by expert commentary.
➔ Hear from Urbis as they showcase phenomenal insights into Western Australia's house and land market.
➔ Connect with industry leaders and leave with practical insights to support brand visibility, lead conversion, and launch strategy.
Event Details
Date: Tuesday 21 April 2026
Time: 11:30am - 2:30pm
Venue: Optus Stadium, Burswood

Hosted at Perth’s iconic Optus Stadium, this is one event you won’t want to miss. With limited seats available and strong demand expected, it’s set to sell out fast, secure your seat via the link below!

Beyond The Lot also features a dynamic panel bringing together experienced voices from across the industry to share practical strategies, best practices and forward-looking ideas. Whether attendees are focused on brand visibility, lead conversion or project launch strategy, the luncheon is designed to deliver insights that can be applied immediately.


As the pace of change across sales and marketing continues to accelerate, Beyond The Lot offers a valuable opportunity to connect with peers, gain clarity and stay ahead of the curve in 2026 and beyond.