"We’ve had contracts signed within 48 hours of an OpenLot lead coming through." - Lennium Group

Lennium Group, a Queensland-based residential land developer, has seen strong sales momentum at its flagship Lilywood Landings estate in Moreton Bay Council, with 350 of the project’s 700 residential lots sold over the past 15 months. According to Queensland State Manager Andrew Boyd, marketing plays a critical role in the group’s success, particularly as Lennium Group focuses on developing new land estates in emerging growth corridors where buyer awareness is still being established.

OpenLot has supported this strategy by directly connecting Lennium Group with buyers actively seeking residential land. As Boyd explained, “Open Lot is purely pairing buyers looking for land, wanting to put a house on it with our products, so it’s a good partnership.”  This targeted approach has helped ensure that enquiries are aligned with buyer intent, supporting more effective engagement from the sales team.

Lead quality has been a key differentiator. Boyd noted, “Open Lot’s lead quality is extremely high, it always comes with an email, a phone number and a full name and it makes for a really simple process for our sales team to be able to contact that buyer.” After conducting due diligence prior to signing up, including confirming integration with the InsightLogic CRM, OpenLot leads have since converted into sales across both of Lennium Group’s live masterplanned projects, with Boyd confirming, “We’ve had sales convert in under 48 hours from Open Lot lead to contract.”

Boyd’s recommendation is unequivocal: “As a land developer, recommending Open Lot to any other land developer is 100% yes.” He added, “If I had three areas to recommend spending your marketing budget, it’d be a project website, meta, advertising and Open Lot.”