Western Australia’s new-homes market recorded a renewed surge in activity across the third quarter of 2025. Stronger buyer confidence, government support measures, and an improved lending environment have contributed to consistently high enquiry volumes and faster buyer decision-making throughout the state.
Unique Audience Trends
Nationally, OpenLot’s audience reached a record 162,059 unique users in September 2025, marking a 21% increase on the previous quarter. This steady national momentum reflects sustained demand within the new-homes sector, aided by lower interest rates and positive sentiment. Western Australia contributed notably to this uplift, maintaining solid audience engagement across July, August, and September as buyer confidence continued to build.
Enquiry Trends
WA enquiries experienced a “second wind” during Q3 2025, with all three months performing above the 12-month average.
September achieved the highest level of the year, supported by favourable media coverage around rate stability and state housing incentives, which in turn reinforced growing buyer optimism across both Perth and regional centres.
Buyer Types
Owner-occupiers continued to dominate the Western Australian market, accounting for 50% of enquiries, up from 43% in Q2.
First-home buyers followed at 39%, a notable quarterly rise reflecting improving affordability sentiment. Investors held a stable share at 15%, while builder-buyer advocates represented 3%, highlighting that most activity remained driven by owner-occupier intent.
Timeframe to Purchase
The charts on pages 4–5 show a tightening decision cycle across all buyer categories.
The largest group planned to purchase within 1–3 months (34%), up from 32% a year earlier. A further 25% expected to buy within a month, while only 8% indicated a timeline beyond 12 months.
This shift towards short-term purchase intent highlights strong momentum among active WA buyers.
Product Demand
Interest was led by land (54%), followed closely by house-and-land packages (42%).
Townhouses (3%) and home designs (1%) contributed smaller portions of total interest but represent a stable, emerging market within urban centres such as Perth and Mandurah.
The data emphasise WA’s consistent appetite for detached living and land-ownership opportunities.
Buyer Callback Preference
Response time remains critical for conversion: 83% of Western Australian buyers requested to be contacted as soon as possible, with fewer preferring specific time slots.
Only around 10–15% opted for morning or afternoon callbacks, and a very small share preferred evening contact. This demonstrates an ongoing expectation for rapid follow-up by developers and agents.
Buyer Survey
Barriers to Purchase:
• Lack of suitable land size or dimensions
• Rising land and build costs
• Waiting to sell an existing property or access funds
Preferred Products:
• Owner-occupiers – new homes
• First-home buyers – new homes
• Investors – established homes
Distance Trends:
WA buyers are predominantly local, with 53.3% purchasing within 10 km of their current residence.
Another 20% were buying more than 100 km away, mainly relocating to lifestyle or coastal areas, demonstrating both urban stability and regional migration activity.
Most Popular Enquiry Times
Weekend engagement dominated WA activity, with Sunday identified as the peak day for enquiries.
The most active period was between 3 pm and 6 pm, indicating that buyers typically research and engage after daytime commitments.
This pattern highlights a sustained weekend-focused enquiry trend across the state.
Average Cost Per Lead (CPL)
Paid OpenLot campaigns across WA achieved strong cost efficiency during Q3 2025.
Regional CPLs recorded:
• Perth South West – $82
• Perth North East – $82
• Mandurah – $89
• Bunbury – $117
The trendline on page 11 shows CPLs either stabilising or declining through 2025, confirming sustained performance and competitive marketing efficiency across Western Australia.
Western Australia’s Q3 2025 results underline an increasingly confident buyer base, shorter purchase timelines, and strong engagement throughout weekends. With steady CPLs, balanced product interest, and most buyers ready or near-ready to purchase, the WA market enters Q4 with healthy momentum and solid fundamentals supporting continued growth into 2026.
