Progress Developments WA, a full-service land development business, has named OpenLot as its primary source of leads and a key driver of its recent sales success. Managing Director Chris Lewis shared that the results were almost immediate: “We found those sales came within the first week of the campaign and they’ve been consistent throughout.” Known for handling everything from site acquisition through to development management and marketing, Progress Developments discovered OpenLot somewhat unexpectedly, after a sudden surge in enquiries prompted a closer look at their source.
Initially, the team had no idea where the leads were coming from, but the volume and quality quickly made OpenLot impossible to ignore. “OpenLot has become our major source of leads, and I think that’s largely because of the quality of the leads we receive,” Lewis explained. What sets OpenLot apart, he noted, is its ability to connect developers with serious buyers, people actively looking to purchase in the near term. For those not quite ready to act, the platform also enables strategic follow-up marketing campaigns, adding to its long-term value.
Lewis strongly recommended that developers incorporate OpenLot into their marketing strategy, placing it front and centre. “Because of the level of enquiry and the quality of the leads, it becomes cost-effective. Your cost per lead is very effective,” he added. For Progress Developments WA, the platform’s impact has not only been measurable, it’s been transformational.
