OpenLot Product Update - September 2026

Until now, you could see your results, but you couldn’t always see why they were happening or what to do next.

That changes with OpenLot’s September Product Update.

In the first half of the year, we focused on creating the best possible experience for property buyers. Now, we’re building on that foundation with a renewed focus on the client experience.

Three major updates are now live: a score for every listing, a completely rebuilt dashboard and a new way for buyers to discover your project.

Improve Your Visibility

Listing Scores

Know where you rank. Know how to move up.

Every listing now receives a score out of 100. The higher your score, the higher your listing can rank within its tier on search results pages.

Your score does more than show how your listing is performing. It identifies precisely what is missing and what you can do to improve it.

Recommendations may include:

• Adding more photos
• Refreshing project information
• Uploading a video
• Strengthening your listing description
• Activating Connect First
• Completing other important listing details

There is no more guesswork. You can see which actions will help strengthen your listing and improve its visibility.

You can also request additional marketing products directly through your dashboard, including a video, eDM campaign, SMS campaign or plan upgrade. Submit your request in one click, and the OpenLot team will contact you.

Your New Dashboard

Competitor Insights

See how you compare across your suburb, council area and wider market.

The new Competitor Insights dashboard gives you three powerful layers of information.

First, you can review your overall performance, including:

• Impressions
• Clicks
• Click-through rates
• Listing Scores
• Average Listing Scores for the area

Second, you can compare your offering with similar listings in the market. Review your pricing and land sizes to understand whether your offer is stronger than, comparable with or falling behind the competition.

Third, you can see whether your product mix reflects what buyers are actively searching for—from price points and land sizes to property types and floor plans.

Together, these insights give you a clearer understanding of your market position, helping you refine your offering, align supply with demand and make better-informed product and marketing decisions.

Recommendations

See the next best action in real time.

One of the questions we hear most often is: “What else can we do to achieve better results?”

The answer now lives inside your dashboard.

Recommendations are tailored to your individual listings and updated in real time. Depending on the opportunity, you may be prompted to:

• Add more photos
• Improve a description
• Refresh listing information
• Upload a video
• Activate Connect First
• Use an additional marketing product

Before suggesting an upgrade, OpenLot will show you the next action most likely to improve your performance, so you know what to address first.

Buyer Insights

You’re not just collecting enquiries. You’re learning from them.

The new Buyer Insights dashboard gives you access to aggregated profile information from buyers who have enquired about your listings.

You can better understand:

• What buyers are searching for
• Which products and price points interest them
• Where they are in their property journey
• Their finance position and purchase readiness
• Which listings are generating the strongest interest

Filter the information by project or time period and review relevant Connect First conversations to develop a clearer picture of your audience.

These insights can help you move beyond enquiry volume and better understand the people behind each interaction.

More Ways to Be Discovered

Video Listing Ads

Put your video in front of buyers while they browse.

Short-form video has become one of the most powerful ways for people to discover property. OpenLot is now bringing that experience directly into its search results.

If you have created a video with OpenLot, it can now appear as a standalone video listing.

Buyers can discover your video as they browse, hear your sales message, experience your project and click directly through to submit an enquiry.

It is an engaging discovery experience designed around the way people consume content today.

Haven’t created a video yet? Your Client Partner can help organise a video shoot.

All Live Now

Listing Scores, the rebuilt client dashboard and Video Listing Ads are now live.

Log in to your dashboard to review your scores, explore your new insights and see the recommended actions that can help improve your performance.

You can also speak with your Client Partner to walk through the new features and identify the best opportunities for your listings.

Contact us via https://industry.openlot.com.au/