Tara Roser, Head of Sales at Rawson Homes, shared her positive experience using OpenLot to promote their projects across Sydney’s southwest and northwest corridors. Initially referred by a colleague in the development industry, Roser admitted that her team’s early concerns revolved around potential lead duplication with major platforms like realestate.com.au and Domain. However, after conducting internal research, she found OpenLot’s lead quality superior, with more robust reporting tools and performance metrics. “We actually do perform really well with OpenLot,” Roser noted.
The results were immediate. Within the first month of engagement, Rawson Homes began securing sales directly from OpenLot enquiries, demonstrating a tangible return on investment in record time. One key feature Roser highlighted was that every lead includes a verified mobile number, allowing her sales team to initiate contact without delay. “That ability to connect quickly has been a game changer,” she explained, citing it as a clear differentiator from traditional platforms where contact details are often limited or incomplete.
Roser also praised OpenLot’s support team, describing them as “amazing, professional, and responsive.” Beyond day-to-day service, OpenLot also offered strategic ideas to boost project visibility. One of their developments, previously experiencing a slower uptake, saw a notable turnaround after implementing OpenLot’s recommendations. “For us, it’s all about performance,” Roser said. “And OpenLot delivers exactly that.”
Confident in the platform’s results, Roser has since recommended OpenLot to other colleagues within the Rawson business. Her endorsement underscores OpenLot’s growing reputation as a powerful tool for residential developers and builders looking to generate high-quality leads and accelerate sales outcomes. In a competitive market, she believes OpenLot is a solution that truly performs.
