OpenLot’s Q3 2025 data reveals distinct buyer engagement patterns across Australian states, highlighting when homebuyers are most active online. The insights, drawn from organic enquiry submissions, show clear differences between weekday and weekend behaviours, with certain hours emerging as key periods of activity.
New South Wales
- Most Popular Day: Saturday
- Most Active Hours: 3pm – 8pm
New South Wales sees its highest volume of buyer enquiries on Saturdays between 3:00pm and 8:00pm, showing that prospective buyers are most active during the late afternoon and evening. This is the period when people have finished inspecting homes, are discussing options with family, and are ready to reach out for more information.
Data sourced from organic submissions in NSW, July – September 2025.
Queensland
- Most Popular Day: Tuesday
- Most Active Hours: 1pm – 4pm
Queensland shows a clear trend toward stronger weekday engagement, with Tuesday emerging as the most active day for buyer enquiries. Activity peaks between 1:00pm and 4:00pm, when prospective buyers are at their most responsive and actively seeking information. This early-afternoon window represents a high-intent period where buyers are comparing options and looking for fast answers.
Data sourced from organic submissions in QLD, July – September 2025.
South Australia
- Most Popular Day: Sunday
- Most Active Hours: 4pm – 9pm
South Australia experiences its highest volume of buyer enquiries on Sundays, with activity peaking between 4:00pm and 9:00pm. Buyers in this state clearly prefer to research, compare options, and reach out during the late afternoon and evening as they prepare for the week ahead.
Data sourced from organic submissions in SA, July – September 2025.
Western Australia
- Most Popular Day: Sunday
- Most Active Hours: 3pm – 6pm
Western Australia sees its highest buyer enquiry activity on Sundays, with engagement peaking between 3:00pm and 6:00pm. Weekend enquiries make up a significant portion of overall buyer behaviour, and Sunday stands out as the key moment when prospective buyers are actively researching and ready to reach out. This afternoon window represents a period of strong buyer intent.
Data sourced from organic submissions in WA, April – June 2025.
Victoria
- Most Popular Day: Monday
- Most Active Hours: 1pm – 4pm
Victoria is showing a clear trend toward strong weekday engagement, with Monday emerging as the most active day for buyer enquiries. Activity peaks between 1:00pm and 4:00pm, when buyers are switching back into planning mode and actively seeking information for the week ahead. This early-afternoon window represents a key period of heightened buyer intent.
Data sourced from organic submissions in Victoria, July – September 2025.
National Snapshot
Across Australia, buyer behaviour shows that enquiry patterns vary by state, but each follows clear and predictable rhythms. New South Wales, Western Australia and South Australia all experience their strongest activity on weekends, with concentrated surges in the late afternoon and early evening. In these states, buyers typically spend Saturdays and Sundays researching, visiting display homes and reviewing options. By late afternoon they are ready to submit enquiries and seek immediate answers.
Queensland and Victoria show a different pattern, with engagement shifting toward weekdays. In these states, buyer activity peaks during early afternoon hours when people are planning ahead, comparing options and looking for fast information to support their next steps.
One national insight stands out clearly. Buyers reach out at the times when their intent is highest. These peak enquiry windows represent crucial moments when prospective buyers are engaged, informed and ready to progress.
Responding promptly during these high-intent periods is essential. Businesses that match their follow-up capabilities to these state-specific demand patterns are far more likely to convert enquiries into quality conversations, appointments and ultimately sales. Aligning staffing and response processes with these activity windows is now a key factor in maximising enquiry outcomes across all markets.
